Is 2010 the Year of Interactive TV?

There's no doubt we have our favorite subjects here at the Verizon at Home blog. And interactivity is one of them. That's why we devote every Wednesday to Widgets and find other opportunities to talk about how easy it is to connect with friends, shopping and information on FiOS TV.

Now, the Yankee Group's Vince Vittore is predicting that 2010 will be the year that interactive TV takes off. He says it will move from the experimental phase to a mass-market service. Contributing to this, he says, are factors like social networking, connected TVs and competition.

Not surprisingly, he points to Verizon FiOS TV's Widget Bazaar as an early example of interactive TV. Of course, FiOS TV Widgets have been widely available for a couple of years, and we're adding more all the time. So we already think of Widgets as a mass market service.

What do you think? Is Vince right about the increasing importance of interactivity? Is 2010 the year that other providers try to play catch up?

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About The Authors

Bill Kula

Director -- Media Relations

Bill oversees the Verizon telecom customer experience, consumer bundles, DSL, e-commerce and small business. He helps customers learn about efficient ways to manage their Verizon services.

Maitreyi Krishnaswamy

Director - Product Management

Maitreyi is responsible for Verizon's entertainment products. Check out @VerizonFiOS on Twitter, for insight, thoughts & news about FiOS TV.

Alberto Canal

Alberto is in the public relations group. He loves to share tech, sustainability, feel-good, and random news of interest. A happy FiOS quad play customer, he likes to use his family as guinea pigs.

Deidre Hart

Manager -- Media Relations

Deidre is a member of the consumer PR team and loves to talk everything FiOS and everything football. She’s also a happy Triple Play customer.

Phil Santoro

Phil has been extolling the virtues of FiOS ever since he had his Triple Play installed and can’t image how he ever managed without it. He writes about developing technologies that enable him to fuel his addiction to movies and sports whenever he wants, no matter where he is.

Caroline Wilson

Caroline manages the Verizon FiOS Google+ page, capturing the latest in entertainment, technology, sports and everything in between. She loves using social media and the written word to extend the FiOS conversation.